Atlanta’s Hartsfield Jackson Airport – Website Redesign
The Department of Aviation (DOA) wants to update the look and feel of the website. Develop a working HTML home page and subpage designs for the airport that will be compatible with SharePoint 2013 for content management.
Client/Company
CITY OF ATLANTA
Department of Aviation
Hartsfield-Jackson Atlanta International Airport
Project Date
10/26/15
Project Summary
The emphasis is to improve the user experience. The primary target market consists of airport passengers and visitors. The focus for this group is on providing information needed to reach the airport, navigate the facility, and utilize airport amenities inside and outside the passenger terminal. The secondary target is business related—vendors, government entities, airport employees—interested in airport operations, airport facts and statistics, vendor opportunities, and airport initiatives.
Challenges
The original design of the website suffered from several major issues: it had poor user navigation, a dated visual style, inconsistent use of brand standards, and a lack of proper functionality.
My Role
Senior UI/UX Designer.
Conclusion
The Atlanta Airport website redesign project successfully achieved its objectives, delivering a modern and user-friendly platform that meets the needs of diverse user groups. The collaborative approach, focus on user feedback, and commitment to accessibility and performance were key factors in the project’s success.
Before and after video, first redesign draft
Current site design
Style guide used