Xpress Bus – Bus Design, Mobile App UI/UX Design and Photography
Xpress Bus is a prominent transportation service provider with routes across major cities and towns. To enhance its branding and user experience, Xpress Bus hired me as a Graphic Designer, UI/UX Designer, and Photographer. This case study examines my work in rebranding, designing the user interface, and providing visual content for Xpress Bus.
Client/Company
State of Georgia, State Road and Tollway Authority
Xpress Bus
Project Date
2018
Project Summary
The objective was to revamp the Xpress Bus brand identity, improve user interaction on the company’s digital platforms, and capture high-quality imagery to support marketing efforts. The project consisted of three primary components:
- Brand Identity and Graphic Design
- UI/UX Design
- Photography and Marketing Imagery
My Role
Graphic Designer, UI/UX Designer & Photographer
Conclusion
This case study demonstrates how a comprehensive approach to graphic design, UI/UX design, and photography can revamp a brand and improve the customer experience. The success of the Xpress Bus project reflects the importance of cohesive design, user-centricity, and high-quality visuals in creating a memorable and effective brand identity. The positive outcomes, including increased customer satisfaction and engagement, highlight the value of these efforts.
Examples of Photography
Example of bus decal design drafts and app promo graphics in Adobe Illustrator
Me at the design install of the buses.